Being a writer comes with its baggage. Whether you are writing fiction, describing your products on social media, or preparing a newsletter, you often find yourself struggling with filtering out the correct phrases, words, alternate expressions, conversational tones, and so on. …

I have been talking about content and creative fatigue for a long time. My super long break from LinkedIn and Medium was partly because I felt that in real terms this time. …

B2B social ad creatives are no cakewalk. If you are someone with expertise in both B2B and B2C spheres, you know how things change despite broad concepts remaining the same. Millions of ideas that work seamlessly in B2C don’t work effectively unless the B2B touch is given. I recently faced…

Who doesn’t want to get their website to go international? Even before chalking out our website designs and content, you wish to draw visitors across the globe. Imagine Amazon popping up in a language you don’t know and now can’t even toggle to other languages? A nightmare, isn’t it? But…

Content marketing works in weird ways. Actually super weird ways. And of the craziest elements of content marketing is keeping up with the trends. You are sleeping peacefully, with your lights and phones off, but sadly Will Smith loses his cool and suddenly decides to spank Chris Rock. And bam… …

Imagine a pizza without cheese? Or BBT without Sheldon or Penny? Or maybe Tom and Jerry without Spike (the dog)? Incomplete right? That’s what content marketing and SEO look like without each other. Incomplete. It’s never SEO vs Content Marketing. It should always be SEO + Content Marketing. Research says…

Human brains are wired to ask questions. Why, what, when, where, who, how: no one actually remembers how many times we use sentences consisting of these words. So why do you think Google searches would be any different? It’s a natural tendency, in fact, to frame a question first when…

In this second decade of the 21st century, all of us out here wish to have our own website. We wanna share anything and everything we like: maybe stock market and investment tips, or stories or poetry like I have one on Wix site, or about sports, tech, cooking, fashion…

How can a year feel complete without writing about the trends and predictions? It’s like a FRIEND’s season without the Thanksgiving episode! Talking about content marketing trends, basically, it is all about the future and staying ahead- making the audience aware about the problems they are probably gonna face, how…