SoumiSarkarAI and Content or AI vs Content?I got quite a lot of ghosts to haunt me in 2023. But you know what was the scariest of all? AI. Yep. I am sure, like me, quite a lot of my…5 min read·Jan 8, 2024----
SoumiSarkarThought Leadership: An Approach Not a BucketThought Leadership: the biggest buzzword since the invent of social media branding! We have got influencers preaching about some life…2 min read·Oct 30, 2023----
SoumiSarkarWhy care about storytelling when you can just state facts?“Why am I not getting any job offers on LinkedIn? I keep sending follow and connection requests, applying to 30–40 jobs and vacancies in a…4 min read·May 8, 2023----
SoumiSarkarTime to Break Up With These Few Bad Writing Habits!Being a writer comes with its baggage. Whether you are writing fiction, describing your products on social media, or preparing a…4 min read·Dec 6, 2022----
SoumiSarkarFight back your creative fatigueI have been talking about content and creative fatigue for a long time. My super long break from LinkedIn and Medium was partly because I…3 min read·Sep 26, 2022--1--1
SoumiSarkar4 Ways to Avoid B2B Social Ad Creative BlundersB2B social ad creatives are no cakewalk. If you are someone with expertise in both B2B and B2C spheres, you know how things change despite…4 min read·Jun 24, 2022----
SoumiSarkar6 Reasons Why You Are Failing At International SEOWho doesn’t want to get their website to go international? Even before chalking out our website designs and content, you wish to draw…4 min read·May 16, 2022----
SoumiSarkar3 Ways To Know If You Should Pursue Trending StoriesContent marketing works in weird ways. Actually super weird ways. And of the craziest elements of content marketing is keeping up with the…2 min read·Apr 11, 2022----
SoumiSarkar5 Ways To Combine SEO and Content MarketingImagine a pizza without cheese? Or BBT without Sheldon or Penny? Or maybe Tom and Jerry without Spike (the dog)? Incomplete right?4 min read·Mar 6, 2022----
SoumiSarkar10 Tips To Drive Your Question Keyword OptimisationHuman brains are wired to ask questions. Why, what, when, where, who, how: no one actually remembers how many times we use sentences…3 min read·Feb 12, 2022----