AI and Content or AI vs Content?I got quite a lot of ghosts to haunt me in 2023. But you know what was the scariest of all? AI. Yep. I am sure, like me, quite a lot of my…Jan 8Jan 8
Thought Leadership: An Approach Not a BucketThought Leadership: the biggest buzzword since the invent of social media branding! We have got influencers preaching about some life…Oct 30, 2023Oct 30, 2023
Why care about storytelling when you can just state facts?“Why am I not getting any job offers on LinkedIn? I keep sending follow and connection requests, applying to 30–40 jobs and vacancies in a…May 8, 2023May 8, 2023
Time to Break Up With These Few Bad Writing Habits!Being a writer comes with its baggage. Whether you are writing fiction, describing your products on social media, or preparing a…Dec 6, 2022Dec 6, 2022
Fight back your creative fatigueI have been talking about content and creative fatigue for a long time. My super long break from LinkedIn and Medium was partly because I…Sep 26, 20221Sep 26, 20221
4 Ways to Avoid B2B Social Ad Creative BlundersB2B social ad creatives are no cakewalk. If you are someone with expertise in both B2B and B2C spheres, you know how things change despite…Jun 24, 2022Jun 24, 2022
6 Reasons Why You Are Failing At International SEOWho doesn’t want to get their website to go international? Even before chalking out our website designs and content, you wish to draw…May 16, 2022May 16, 2022
3 Ways To Know If You Should Pursue Trending StoriesContent marketing works in weird ways. Actually super weird ways. And of the craziest elements of content marketing is keeping up with the…Apr 11, 2022Apr 11, 2022
5 Ways To Combine SEO and Content MarketingImagine a pizza without cheese? Or BBT without Sheldon or Penny? Or maybe Tom and Jerry without Spike (the dog)? Incomplete right?Mar 6, 2022Mar 6, 2022
10 Tips To Drive Your Question Keyword OptimisationHuman brains are wired to ask questions. Why, what, when, where, who, how: no one actually remembers how many times we use sentences…Feb 12, 2022Feb 12, 2022
