SoumiSarkar – Medium

SoumiSarkar

AI and Content or AI vs Content?

I got quite a lot of ghosts to haunt me in 2023. But you know what was the scariest of all? AI. Yep. I am sure, like me, quite a lot of my…

5 min readJan 8, 2024

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AI and Content or AI vs Content?

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SoumiSarkar

Thought Leadership: An Approach Not a Bucket

Thought Leadership: the biggest buzzword since the invent of social media branding! We have got influencers preaching about some life…

2 min readOct 30, 2023

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SoumiSarkar

Why care about storytelling when you can just state facts?

“Why am I not getting any job offers on LinkedIn? I keep sending follow and connection requests, applying to 30–40 jobs and vacancies in a…

4 min readMay 8, 2023

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SoumiSarkar

Time to Break Up With These Few Bad Writing Habits!

Being a writer comes with its baggage. Whether you are writing fiction, describing your products on social media, or preparing a…

4 min readDec 6, 2022

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SoumiSarkar

Fight back your creative fatigue

I have been talking about content and creative fatigue for a long time. My super long break from LinkedIn and Medium was partly because I…

3 min readSep 26, 2022

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SoumiSarkar

4 Ways to Avoid B2B Social Ad Creative Blunders

B2B social ad creatives are no cakewalk. If you are someone with expertise in both B2B and B2C spheres, you know how things change despite…

4 min readJun 24, 2022

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SoumiSarkar

6 Reasons Why You Are Failing At International SEO

Who doesn’t want to get their website to go international? Even before chalking out our website designs and content, you wish to draw…

4 min readMay 16, 2022

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SoumiSarkar

3 Ways To Know If You Should Pursue Trending Stories

Content marketing works in weird ways. Actually super weird ways. And of the craziest elements of content marketing is keeping up with the…

2 min readApr 11, 2022

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SoumiSarkar

5 Ways To Combine SEO and Content Marketing

Imagine a pizza without cheese? Or BBT without Sheldon or Penny? Or maybe Tom and Jerry without Spike (the dog)? Incomplete right?

4 min readMar 6, 2022

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SoumiSarkar

10 Tips To Drive Your Question Keyword Optimisation

Human brains are wired to ask questions. Why, what, when, where, who, how: no one actually remembers how many times we use sentences…

3 min readFeb 12, 2022

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SoumiSarkar

SoumiSarkar

A content specialist, freelancer, author, who loves talking brand and tales! This space is all about my learnings and experiments. Read mine and share yours :)

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